The nation’s economy is shaky. With recent stock market losses, rising gas prices and the mortgage crisis in the last few years, people are searching for ways to protect their assets in case of a financial disaster. This is also true for businesses. Without recession-proof business software, your company could feel the pinch of a troubled economy.

To discuss the idea of enterprise software and how it helps a company move towards a recession-proof existence, Squareoak conducted an interview with economic consultant Lauren Capp. Following are four of the critical points she brought up about the impending market:

• Two of the biggest “leading indicators” of a negative change in the economy are lipstick sales and Starbucks revenues. Sales of lipstick will typically go up during a recession because it’s an inexpensive luxury. Starbucks sales will dwindle because it’s an indulgence that many people just won’t be able to afford for a while.

• Search marketing is less vulnerable to a recession because it brings in revenue from international markets, whereas much of the nation’s advertising industry relies on domestic revenue.

• Companies continue to invest millions of dollars in e-commerce software and programs.

• Investing in recession-proof industries could be beneficial to your company. These types of industries include groceries, health care, tobacco, alcohol and pharmaceuticals. Products that consumers simply can’t do without will continue to turn large profits even in a troubled economy.